Araby vs. a & P

Social Dimensions of Child Abuse in KSA Essay Example for Free

Social Dimensions of Child Abuse in KSA Essay Above all else, I wish to praise you for having handled these significant parts of the difficult you wish to do examine on: You have a superb handle of long haul results, arrangement changes (p. 7) Recognizing that some benchmark explore has just been done (p. 5) Troubles (p. 6), truly Limitations which you should address by suggesting reasonable strategy Research goals (p. 6) May I recommend you rebuild in this style? Presentation/BACKGROUND One section on â€Å"why should we be worried about kid abuse?† One long section on authentic predominance (refer to definitive sources, including those that have equals to the household/family/society rehearses in KSA). One (long) passage on the good and strategy structure upheld by global associations (for example UNICEF?) The youngster misuse commonness, social way of thinking and arrangement system in chose nations (It is acceptable to refer to the U.S. in any case, are there others? Eminently Muslim ones?) It would be ideal if you consider moving the sentence at the base of page 3 here. It’s a compelling recap. Survey OF LITERATURE You have ten references arranged in the bibliography.â Why not do equity to your exploration by summing up what you’ve found in them?â Perhaps in this grouping? Pervasiveness of kid maltreatment in KSA and other Muslim social orders Kinds of kid misuse submitted in KSA Why it might be under-announced. (This is the place the present substance of â€Å"Difficulties of the study† truly has a place. Refer to sources.) The social factors behind kid misuse Social, strict and strategy support for battling youngster maltreatment in KSA. What lawful help is there for mediating in household instances of youngster misuse, for treating both abuser and victim?â In any general public, doctors would be hamstrung if laws didn't exist to command revealing of misuse and punishments for offenders.â Everybody would simply hide things where no one will think to look. How casualties are supported/aided and guilty parties treated What data holes despite everything exist? Significance OF THE STUDY At that point you’d acquire the spearheading job of KFSHRC here to certify that some association is taking care of youngster misuse however (point G. above) there remain data holes that must be tended to if successful therapeutic measures are to be proposed. RESEARCH PROPOSAL PROPER Research Objectives Change, grow or mitigate as per what you have just found in Review of Literature above. fourth visual cue: supplant â€Å"volume† with â€Å"incidence† or â€Å"prevalence† fifth and sixth visual cues: move to â€Å"OUTCOMES† underneath Think about taking out the seventh point, this includes you in doing longitudinal examinations. Last visual cue: if it's not too much trouble consider re-writing to make it increasingly explicit or quantifiable, e.g., â€Å"Formulating †through expert agreement †an organized procedure for goals, treatment and general administration of misuse patients and offenders†¦.† Kind of Study Considering the sensitive social circumstance you talk about, if you don't mind consider expanding your approach with subjective strategies, e.g., center gatherings, profundity interviews and projective procedures. Target Respondents The seven focuses you made at the highest point of page 6 work better here to help shape your contemplations (or method of reasoning) for handling various kinds of respondents and the information gathering approach appropriate for every one. Consider adding instructors to your sample.â Not all youngster misuse cases bring about physical injury and not all injuries are accounted for to pediatricians either.â Do you have something like social government assistance laborers in KSA? They may be a decent source, as well. Study Instruments Under Questionnaire, â€Å"This poll comprises of a few parts† I think what you truly mean is that you intend to make various adaptations relying upon whether you’re talking with doctors, guardians, mishandled youngsters or grown-ups who can enlighten you concerning having been abused as children.â I trust you need to step cautiously about promising to meet manhandled kids, this is one of the most testing â€Å"discovery/disclosure† sort of meetings advisors need to attempt. Results This is the place your announcements on pages 6 and 7 have a place. Your circumstance strikes me as one of backing, i.e., you need to give a firmer premise to perceiving the issue, for experts to make a move and for government to give authoritative support.â You may likewise co-select Sharia, if Koranic law has anything to state about youngster misuse. A FINAL NOTE: I’m not certain what â€Å"missing paragraphs† you suggest, that’s why I sent the before message.â The manner in which we work, regardless, supplemental composing would be secured by recording a second request of the â€Å"Edit† type.â This is a â€Å"Review† request.  Good luck.â Hope all the above have made a difference.

All the Books! Podcast, Episode #5 New Releases for June 9, 2015

All the Books! Podcast, Episode #5 New Releases for June 9, 2015 This week, Liberty and Rebecca discuss A Perfect Crime, The Magicians Land, The Sunken Cathedral, and more new releases.  This episode is sponsored by ProjectEd and the Book Riot summer reading box. Subscribe to All the  Books! using  RSS or iTunes and never miss a beat book. Books discussed on the show: A Perfect Crime by A Yi People Who Eat Darkness: The True Story of a Young Woman Who Vanished from the Streets of Tokyoand the Evil That Swallowed Her Up by Richard Lloyd Perry Red : A History of the Redhead by Jacky Colliss Harvey The Sunken Cathedral by Kate Walbert The Magician’s Land by Lev Grossman The Girls from Corona del Mar by Rufi Thorpe Something Must Be Done About Prince Edward County: A Family, a Virginia Town, a Civil Rights Battle by Kristen Green Reading Lives #28: Liberty Hardy What were reading: The Witches: Salem, 1692 by Stacy Schiff Jonathan Strange Mr. Norrell by Susanna Clarke More books out today: The Truth According to Us by Annie Barrow The Domino Diaries: My Decade Boxing with Olympic Champions and Chasing Hemingways Ghost in the Last Days of Castros Cuba by Brin-Jonathan Butler The Hope of Floating Has Carried Us This Far by Quintan Ana Wikswo Null Set by Ted Mathys To Hold the Bridge by Garth Nix American Meteor by Norman Lock Alive by Chandler Baker The Prince of Minor Writers: The Selected Essays of Max Beerbohm Second Life by S.J. Watson Crazy Mountain Kiss by Keith McCafferty Beyond the Pale White Women, Racism, and History by Vron Ware The Sun Gods by Jay Rubin Moods by Yoel Hoffmann Midnights Furies: The Deadly Legacy of Indias Partition by Nisid Hajari Were Still Here Ya Bastards: How the People of New Orleans Rebuilt Their City by Roberta Brandes Gratz The Hopeful by Tracy O’Neill The Wolf Border by Sarah Hall The Invasion of the Tearling by Erika Johansen The Clockwork Crown by Beth Cato That Thing You Do With Your Mouth: The Sexual Autobiography of Samantha Matthews as Told to David Shields by David Shields, Samantha Matthews Safekeeping by Jessamyn Hope A Brief History of Portable Literature by Enrique Vila-Matas Valley Fever by Katherine Taylor No Harm Can Come to a Good Man by James Smythe The Middle Notebookes by Nathanaël I Saw a Man by Owen Sheers Dead Ice by Laurell K. Hamilton Amber to Ashes by Gail McHugh All the Single Ladies by Dorothea Benton Frank Happily Ali After: And Other Fairly True Tales by Ali Wentworth Awesome Sh*T My Drill Sergeant Said by Dan Caddy Slow Bullets by Alastair Reynolds Finding Audrey by Sophie Kinsella The Coloring Book: A Comedian Solves Race Relations in America by Colin Quinn The Ultimate Betrayal by Kimberla Lawson Roby Breaking Point by Jefferson Bass Trusting Liam by Molly McAdams Watch the Lady by Elizabeth Fremantle Louisa Meets Bear by Lisa Gornick Third Wife by Lisa Jewell The Darkling Child: The Defenders of Shannara by Terry Brooks The Fixer by Joseph Finder Blueprints by Barbara Delinsky The Book of Numbers by Joshua Cohen Hardcovers now in paperback: The Monogram Murders by Sophie Hannah A Girl is a Half-formed Thing by Eimear McBride Love Me Back by Merritt Tierce Painted Horses by Malcolm Brooks John Quincy Adams: American Visionary by Fred Kaplan ____________________ Expand your literary horizons with New Books!, a weekly newsletter spotlighting 3-5 exciting new releases, hand-picked by our very own Liberty Hardy. Sign up now!

Its Your First Day Teaching French Class Now What

Its the start of the semester and youre teaching your first French class. If youre wondering where to start, try engaging in warmup exercises, looking at French-English cognates, and explaining simple French grammar to provide a way to ease students into learning a new language.   What Is Your Name? Start by speaking to your students completely in French on the first day. Its a good way to help them understand basic greetings and introductions, starting with  Bonjour, je mappelle ..., which means, Hello, my name is ... Let students mingle and answer and ask each other the same question, which allows them to get to know each other in French. Alternatively, seat students in a circle and throw a ball around. When a student catches a ball, she must say  Bonjour, je mappelle  ...  and throw the ball to someone else.  You could also have students pick a French name  for themselves to facilitate conversations during the semester. Other French-language warmup activities include: Help students become accustomed to the room and acquaint them with lists and maps of French-speaking countries.Have students complete a scavenger hunt where the answers are posted—in French of course—or hidden around the room: This gets students out of their seats, lets them see what might be useful for them in learning French in the room, and gets them involved right away.Use visuals and model  hands-on items like the  numbers  in French. Cognates and Family Trees After a warmup activity or two, ease into easy French-language concepts such as  cognates, words that look and/or are pronounced alike in  French and English. Using cognates is a good way to draw students in. They can also start building simple sentences with conjugated forms of  Ãƒ ªtre  (meaning to be),  such as  Je suis..., Tu es..., Il est..., Elle est.  (I am, you are, he is, and they are.)  Students can then create something with their new vocabulary, such as  a family tree, describing their family using their new French vocabulary words. Simple French Grammar Next, try tackling the futur proche, the near future, as in Je vais, meaning I go.  Show  students several verbs in the infinitive. Students dont need to be confused with verb conjugations at first; just explain the simple meaning of several  French verbs  in the infinitive form, which is the form in which students will initially see most verbs. Theyll feel excited about what they can understand in French after just one lesson. Tips and Ideas Instead of starting with student names, begin by teaching the French alphabet. Help students find a word for each letter of the French alphabet. Afterward, let students tag everything in the room with the names of the objects. Student interaction will start right away at this point. When theyve finished tagging the room, have students move into one of the previously discussed name games. While youre planning for your first day of teaching French class, take the time to peruse French  lessons  as well as a guide for helping students improve their  French reading, writing, and  comprehension.

The Issue Of Gay Marriage Essay - 3392 Words

Well it is 2007, and we are still dealing with the issue of gay marriage being good, and not good for America. Now maybe in 20 years gay marriage will be legal in each state, and this issue will be over. However, I deal in reality. And reality tells me the idea of two men frotting inside a home with children, frankly makes people sick to their stomachs. I prefer women, but I think what two grown people do in their bedrooms is their private moral, and legal business. Just like a straight couple that would not involve their children openly in their sex life, I do not logically understand why people have this great misconception gay people some how would. But I m tired of this issue being talked about, I m tired of the debating over this issue. I am tired of watching protest after protest, I want focus on more important relative issues. So I m going to outline how to win this argument once and for all for those Christian Right Wing Conservative folks. You do not like the idea of queer s, fairies, peter puffers, carpet munchers, getting married? Makes you sick your stomach? Feel like they are ruining the entire concept of marriage? Feel like it is a danger to children that should be adopted rather than abused in shelter s? Okay, I will tell you how to win this argument and gain sole dominion over this issue. Changing the law to allow only one group of people, i.e. straight people to get married. Is not the way to go about your goal. Because you have to keep in mindShow MoreRelatedThe Issue Of Gay Marriages1028 Words   |  5 Pages1101-113 September 2, 2015 The Issue Of Gay Marriages Through The Eyes Of Sociologists Gay marriages have been an ongoing event in the United States for many years. It was not until June 26, 2015 when gay marriage was legalized for all states with a five to four ratio. With gay marriage being legalized, there became many controversies in the nation. The most recent controversy was when a Kentucky county clerk was jailed after defying a federal court order to issue marriage licenses to a same-sex coupleRead MoreGay Marriage and Its Issues1260 Words   |  6 PagesGay Marriage and its Issues Gay marriage has been an issue for a very long time and since some states are legalizing it, many worry that it would soon be added as an amendment. The topic of gay marriage brings up religious, legal, and many other issues. In Whats wrong with Gay Marriage? by Katha Pollitt, the author supports gay marriage and wants it legalized. She states that there is no problem with gay marriage and its all a matter of separating the church and state. But in â€Å"Gay ‘Marriage’:Read MoreThe Issue Of Gay Marriage1191 Words   |  5 PagesChristina Abreu Professor Peter Lamar Introduction to Classics in Philosophy 6 November 2014 Gay Marriage Thomas Jefferson wrote about â€Å"unalienable rights† in The Declaration of Independence. What he meant was there are rights that are given to us as human beings and cannot be taken away by the government. â€Å"Life, Liberty and the Pursuit of Happiness† are among those rights that are being suppressed against same sex couples. Their right to pursue happiness with their significant other is taken fromRead MoreThe Issue of Gay Marriages918 Words   |  4 PagesGay marriage has come to be a pressing topic in the contemporary society as more and more individuals get actively involved in discussing it. Individuals who oppose same-sex marriage are typically inclined to bring on a deontological argument or to say that legalizing the act might bring on other issues. In contrast, people who support gay marriages focus on matters related to human rights and justice. The arguments generated by each of the sides are certainly thought-provoking and it is very difficultRead More Issue of Gay Marriage1216 Words   |  5 PagesThe Issue of Gay Marriage Summary This essay debates the issue of same sex marriage in the United States. It considers the pros and cons and examines the constitutional issues involved. Introduction Two strangers become friends and later fall in love. They tell their friends and family that they have each found their soul mate and they intend to get married as soon as possible. There is only one issue preventing them from getting married, not financial issues, and there are no love trianglesRead MoreThe Issue of Gay Marriage864 Words   |  3 Pagesâ€Å"The issue of gay marriage is one of many fronts. Looking into the nation’s past, an individual will realize that depriving anyone of free will and/or rights they feel they should have doesn’t work. A critical argument against gay marriage, is that being gay is a â€Å"choice† therefore it shouldn’t be promoted and spread. This is false because one who is truly homosexual is naturally sexually attracted to the same sex. A heterosexual male cannot just make a choice to engage in homosexual intercourseRead MoreThe Issue Of Gay Marriage1241 Words   |  5 PagesAs the months pass by, the lesbian, gay , bisexual, and transgender (LGBT) community is getting tired of the same arguments in court. They as well as many other Americans are waiting for an answer. Although the solution to this public crises is to let them have their rights, many opposing people classify their arguments as correct or valid. However clear the answer may be, it has yet to be confirmed by all the states in America. Some major factors that lead to this conflict is whether homosexualityRead MoreThe Issue Of Gay Marriage2127 Words   |  9 Pageslonger us as Americans fighting a common enemy such as England, it was now Americans vs Americans. Multiple issues such as gun laws and religion have separated the United States since its creation. Though recently, the main issue that has caused a divide in the American population is the issue of gay marriage. In the past year the most important piece of legislation in favor of gay marriage and equal rights was created, and it all spurred off of a single court case. Ob ergefell v. Hodges. In orderRead MoreThe Issue Of Gay Marriage3385 Words   |  14 PagesHistory teaches us that marriage has classically been between a man and a woman, but in the recent years, people have begun to challenge that notion. Gay marriage has been one of the most controversial topics of debate lately, dividing our nation into those who support the idea and those who oppose. It seems as though no matter who is asked, each person’s opinion falls to one side or the other. States have been similarly divided in their treatment of the gay marriage issue. Voters in some states haveRead MoreThe Issue Of Gay Marriage2016 Words   |  9 Pagesthem. Christians for example do not believe in gay marriage. It is not part of their truth and most likely never will be. This is because they believe in the bible, and a god (higher power) which tells them that gay marriage is wrong. They use this information to decide what their truth is and how they will live out their lives. On the flip side of this there are many people who were raised, or influenced by people who are completely fine with gay marriage therefore those people whom they influence (the

Curriculum Approaches In Language Teaching â€Myassignmenthelp.Com

Question: Discuss About The Curriculum Approaches In Language Teaching? Answer: Introduction The report presents a brief overview of the organizational diversity. It explains that how diversity plays a significant role in every organization to gain the long-term success and growth in the marketing. It explains the effective approach to design the training program effectively. It explains that how the company can maintain the strong relationship with its stakeholders within the organization. Design and develop organizational diversity The concept of diversity is unique and excellent. The Diversity refers to an understanding that each person is unique, and identifying the individual differences. These can be along the measurement of ethnicity, gender, socio-economic status, race, age, religious beliefs, psychology abilities, ideologies and political beliefs. It is the study of these differences in a positive, safe and nurturing environment. Further, diversity refers to the equal employment and opportunities without any favoritism and bias. Diversity is good and effective for every organization in order to meet the sustainable development and to achieve the goals and objectives of the firm. Further, diversity is the effective key element of effective management and people in the workplace. People should maintain diversity at the workplace to meet the goals and objectives of the company. It is the learning strategy which provides a lot of knowledge and experience to the people within the organization. The organizatio nal diversity plays a vital and integral role to make company attractive and effective. Through organizational diversity, employees improve their ability and performance to achieve the long-term goals and objectives. Diversity is one of the biggest strengths of the company (Zhang, Rousseau and Glnzel, 2016). Approach to design the training program The systems approach is the effective and unique approach to design the training program. There are five stages of systems approach which have been discussed below (Jones et al, 2014) The analysis is important in a systems approach to design the training program. It is necessary to design a training program. The design is another stage of the systems approach. Design includes the charts, flowchart and various data (Creswell, 2013). The development is the third stage of systems approach which evaluates the training programs. After the development of strategy, the firm implements this strategy to design the training program. Implementation is the fourth stage to prepare and conduct the training and other activities according to the SOPs and WIs. It uses various platforms, templates, materials, documents, and methods to design and develop the various phases. The various data are collected to evaluate and measure the performance of the employees. Evaluation is the last stage of the systems approach. It is essential to determine, designs and implements business needs in order to meet the goals and objectives. Evaluation provides the various data to determine and evalua tes the performance of individuals (Mertens, 2014). Need analysis verifies and analyzes the training problem and evaluates the non- training solutions for a problem. This approach is suitable to design the training program effectively. In this approach, firstly the company analyzes the methods and techniques of the training program after then it designs the training programs. In third stage, it develops the various training programs. Later, it chooses the effective approach and implements within the organization. After implementation, evaluation is done by the company to design the training program effectively and efficiently. Further, various strategies can be adopted and used by the company to design the training program such as classroom technique, hands-on training, interactive training, online or E-learning technique, computer based training and blended learning technique (Verde et al, 2013). Tips to manage stakeholders, assessment strategies, and resources A stakeholder is an individual person who has something to gain and lose through the outputs of a planning process, project and program. Another side, stakeholder engagement is a method and technique which is used to identify and evaluate the influence and significance of key people, group of people and association which may affect the success and growth of the company. There are various tips to manage stakeholders, assessment strategies and resources that have been discussed below (Lotte, Larrue and Mhl, 2013). The firm should share the vision and mission of the company with the stakeholders to gain the long-term success and growth in the market. The company must take assistance and advice from more positive and talented stakeholders to manage and design the training program effectively (Ford, 2014). The top management and management should meet with the stakeholders on a regular basis who are resistant to various changes and training. The company should show the projects plan with them to gain sustainability in the market. In this way, the firm will build confidence and trust among its stakeholders. It will make easy to maintain good relations between the organization and stakeholders as well. Some of the stakeholders are involved in the signing of E-learning content and other components of the training program (Keshavan, Vinogradov, Rumsey, Sherrill Wagner, 2014). Further, to manage the assessment strategies, the firm needs to monitor and focus on the various steps that are involved in t he assessment strategy. Another side, resources are the primary part of the organization. The resources may include the human skills, financial resources, and inventory and information technology. To manage the various resources, the firm should execute the resource plan in the management (Richards, 2013). The resource managers modify, approve and evaluate the resource plan before the plans and processes are used. Therefore, the firm must plan to manage and evaluate the various resources within the organization. In this way, the firm can manage the stakeholders, assessment strategies, and resources in order to meet the growth and success of the company. The company should build an effective relationship with external stakeholders (Kelly, Lesh Baek, 2014). Conclusion The report is based on the organizational diversity learning strategy. Further, it explains the strategies to manage the stakeholders in the organization. Now it is concluded that the company should use effective strategy to design the training program. The company must manage and build the good relationship with stakeholders in the association. References Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Ford, J.K., 2014.Improving training effectiveness in work operations. Psychology Press. Jones, O.R., Scheuerlein, A., Salguero-Gmez, R., Camarda, C.G., Schaible, R., Casper, B.B., Dahlgren, J.P., Ehrln, J., Garca, M.B., Menges, E.S. and Quintana-Ascencio, P.F., 2014. Diversity of ageing across the tree of life.Nature,505(7482), pp.169-173. Kelly, A.E., Lesh, R.A. and Baek, J.Y. eds., 2014.Handbook of design research methods in education: Innovations in science, technology, engineering, and mathematics learning and teaching. Routledge. Keshavan, M.S., Vinogradov, S., Rumsey, J., Sherrill, J. and Wagner, A., 2014. Cognitive training in mental disorders: update and future directions.American Journal of Psychiatry,171(5), pp.510-522. Lotte, F., Larrue, F. and Mhl, C., 2013. Flaws in current human training protocols for spontaneous Brain-Computer Interfaces: lessons learned from instructional design.Frontiers in human neuroscience,7. Mertens, D.M., 2014.Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage publications. Richards, J.C., 2013. Curriculum approaches in language teaching: Forward, central, and backward design.Relc Journal, civil-engineering, pp.5-33. Verde, I., Abbott, A.G., Scalabrin, S., Jung, S., Shu, S., Marroni, F., Zhebentyayeva, T., Dettori, M.T., Grimwood, J., Cattonaro, F. and Zuccolo, A., 2013. The high-quality draft genome of peach (Prunus persica) identifies unique patterns of genetic diversity, domestication and genome evolution.Nature genetics,45(5), pp.487-494. Zhang, L., Rousseau, R. and Glnzel, W., 2016. Diversity of references as an indicator of the interdisciplinarity of journals: Taking similarity between subject fields into account.Journal of the Association for Information Science and Technology,67(5), pp.1257-1265.

Report on Smartups

Summary of the Book Rob Ryan’s book ‘Smartups’ answers some basic questions like ‘Why the people or customers need the product or services offered by entrepreneurs?’. Along with this question, Ryan’s book explains the understanding of importance of competitors’ presentation of the products for an entrepreneur as it may help in planning for success.Advertising We will write a custom essay sample on Report on Smartups specifically for you for only $16.05 $11/page Learn More Hence, the book details the way the entrepreneurs deal with their products or services. It further explains the strategies necessary to build a niche for them. Ryan’s strategies explain the ways and means to make the products or services that can be offered to the customers unique in the market. His strategies are regarding financial aspects while dealing with venture capital issues. He emphasizes that it is important for an entrepre neur to have budget allocations so that the money would not run out before the company builds up a product or is able to offer a service successfully. The next point, the book stresses is the good team necessary for a company to bring out the product successfully and market it. The extent of perfection in planning decides the advantages or disadvantages that are derived from a business strategy. While discussing financial options; getting sufficient investment in right time has been emphasized in the book. After that discussion; good team, products or services that are different from others and have more utility value for the customers were discussed. Ryan’s book also concentrates on cost saving on the products or services of a company. The book calls attention to the facts that the cost saving is capable of increasing profits by increasing margin or enabling the company to sell products at cheaper prices than competitors. As a whole, the book from beginning to the end deals with making of a product, getting investment for it and answering investors. The information about answering an investor helps any entrepreneur to reach the goal of getting the money and using it to manufacture the product and sell it to the customers as well. Summary of ‘Sunflower Model’ In the chapter ‘Sunflower Model’ Rob Ryan explains the necessity of core competencies. He puts emphasis on the point that core competencies should be different from the ones the competitors in the same sector have. Moreover, the product manufactured using those core competencies should also be more useful for the customers when compared to the competitors’ products when it comes to utility value. He cites the example of ‘smartlook’ search engine belonging to Readers’ digest and suggests its owner to do better than anybody else. He explains the ‘sunflower model’ as each part of the flower representing a crucial element of the firm. Th e company’s core competency according to Rob Ryan is one of the elements of sunflower model.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More He compared the petals to different products in various markets. The underlying assumptions of the company on which the model of the business; for example a web portal is based on can be considered the stem of the flower. Hence, instead of searching for a lot of customers, the company can offer content or services to the companies who have lot of customers to serve. Eventually, the sunflower model of Rob Ryan gives new direction by pin pointing the core competencies of a company. If the content is the core competence, the company can supply it to other businesses, which are in need of it instead of posting on a web portal and looking for advertisements. If the company’s core competency is production, it can undertake the production activi ties of other manufacturing companies in which the client company does not have much expertise. However, continuous development and enhancement can improve core competencies and ensure the sustenance of the business in the market place. It is important to know that cracking new markets instead of rolling out new products is the essence of sunflower model proposed by Rob Ryan. The secret of getting success in the just mentioned aspect is to find products from the view point of customers to create and capture new markets. One such example can be derived from the manufacturing of DTH sets for the televisions when households all over the world are watching television programs on their cable networks. Though there is no difference in the programs watched by audience, making them free of cable network and enabling them to watch Television without the help of cable operators made DTH sets popular. In this aspect, the manufacturers cracked new markets or, in other words, grabbed customers f rom cable operators by rolling out a new product that offers the same service independently and hassle free. This is due to extra expertise the DTH sets have over cable network and the options they offer to the customers in selecting channels they want to watch. As a result, the core competency aspect of the sunflower model was also followed in the context of introducing DTH television set top boxes. This type of innovation in products and capturing markets will happen when the CEOs or the management of a company create chaos that leads to new ideas or leverage the old core competency into a new market. Regarding ‘direct to home’ television set top boxes, the manufacturers leveraged the old core competency into a new market by innovating the service into a form of product that offers the same service in a flexible way and at viable prices. Personal Experience While Reading ‘Smartups’ Reading the book ‘Smartups’ is an experience about securing v enture capital. One can enjoy it and simultaneously develop expertise as well. The reader’s feeling would be a holistic one as Ryan’s propositions to secure Venture Capital deal with core competencies as well as quality and utility of the product. Though, the different chapters deal with the product enhancement and production as well as marketing strategies that are necessary to impress investors, one can find it interesting to read as at no point the content is boring.Advertising We will write a custom essay sample on Report on Smartups specifically for you for only $16.05 $11/page Learn More The first chapter of this book ‘Which Wanna-be are you?’; deals with slowing down your pace in business activities, when you are not ready to deal with the investors. In this regard, one can quote the market entry of ‘AKAI’ televisions in India. Though the company introduced television sets for price that is costlier to Indi an Market, soon it realized the lapse and stopped them. Soon it manufactured the Television sets using cost saving methods and introduced them for a lesser cost than in the past to compete with other firms in the Indian Market. After this stage of slowing down or changing the strategy, the next chapter prompts the reader to prepare for the questions that investors ask by finding answers to them in the form of a well organized business plan. Eventually, the reader of this chapter understands that it is necessary to do homework before approaching an investor. However, Rob Ryan’s indication about the investor, who asks about the customers and prototype of the product seems crucial in business activities as it is important in dealing with different teams in the company. He also suggests that it is necessary for an entrepreneur to have an idea of customer base for the product and its prototype before approaching an investor as that enables a person to answer the questions of inves tor. Consequently, the point of discussion turns to product development in ‘Do the Dogs like the Dog food?’ and the author advises that the presentation of product should make customers die to get it. Here, the reader can find a critical customer in Rob Ryan, who guides an entrepreneur towards an innovative product that has utility value. To do this, it is important to build a core competency to manufacture a product and model like ‘sunflower model’ to bring out a product into market. After the identification of the core competency, the suggestion of Ryan to do the home work necessary to talk with the investors is important as they would be keen about the awareness of the entrepreneur, on whom they are planning to invest. After reading the book, any entrepreneur would prepare a plan to answer the questions of them. They might be about value, differentiation, scalability and stickiness of the product as well as value proposition. The next chapters emphasize the significance of testing the ideas of entrepreneur on customers. This also makes sure that the product is having the quality that can offer new utility value. This happens when entrepreneurs recognize competencies of their team or develop them according to the necessity in making a product. The book shows the way for entrepreneurs to turn their idea into a reality, which is a product and present it to the investors. This essay on Report on Smartups was written and submitted by user Naomi Morrison to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Pollution

Air Pollution The plant stretched it’s leaves out toward the sun in hopes of growing strong. Yet it was only to find out that it would not survive because there was no sun. Instead a thick layer of smog blanketed the sky. Humanity has not yet reached this point, but if we continue on this path then this dismal future will become a reality. One of the greatest dangers effecting us today is pollution. Pollution is a problem created by human carelessness and disregard for the planet. One of the most detrimental types of pollution is air pollution. Much of the world's air has been poisoned by chemical wastes. Life in some places has ceased because the air is not fit to breath. People all around the world are exposed and are at risk to many diseases, such as lung cancer. Plants and animals also feel this effect, as they have become endangered or even extinct. Yet we are not at a total loss. As a result of our actions, governments have passed laws to limit or reverse the threat of environmental pollution. In researching air pollution we discovered that the single major cause of air pollution is the internal-combustion engine of automobiles. This is because gasoline never completely burns in the engine of a car. Once it is released into the air, the un combusted products (soot, ash, and other solids), unburned hydrocarbons, carbon monoxide, sulfur dioxide, nitrogen oxides, ozone, and lead then undergo a series of chemical reactions in the presence of sunlight. The result from these reactions is a smelly haze like substance called smog. Smog may appear brownish in color when it contains high concentrations of nitrogen dioxide, or it may look blue-gray when it contains large amounts of ozone. In either case, prolonged exposure will damage your lung tissue. Cars aren’t the only contributor to our air’s pollution. Factories also require huge amounts of fuel, coal and oil for our industries. When these fuels... Free Essays on Pollution Free Essays on Pollution Air Pollution The plant stretched it’s leaves out toward the sun in hopes of growing strong. Yet it was only to find out that it would not survive because there was no sun. Instead a thick layer of smog blanketed the sky. Humanity has not yet reached this point, but if we continue on this path then this dismal future will become a reality. One of the greatest dangers effecting us today is pollution. Pollution is a problem created by human carelessness and disregard for the planet. One of the most detrimental types of pollution is air pollution. Much of the world's air has been poisoned by chemical wastes. Life in some places has ceased because the air is not fit to breath. People all around the world are exposed and are at risk to many diseases, such as lung cancer. Plants and animals also feel this effect, as they have become endangered or even extinct. Yet we are not at a total loss. As a result of our actions, governments have passed laws to limit or reverse the threat of environmental pollution. In researching air pollution we discovered that the single major cause of air pollution is the internal-combustion engine of automobiles. This is because gasoline never completely burns in the engine of a car. Once it is released into the air, the un combusted products (soot, ash, and other solids), unburned hydrocarbons, carbon monoxide, sulfur dioxide, nitrogen oxides, ozone, and lead then undergo a series of chemical reactions in the presence of sunlight. The result from these reactions is a smelly haze like substance called smog. Smog may appear brownish in color when it contains high concentrations of nitrogen dioxide, or it may look blue-gray when it contains large amounts of ozone. In either case, prolonged exposure will damage your lung tissue. Cars aren’t the only contributor to our air’s pollution. Factories also require huge amounts of fuel, coal and oil for our industries. When these fuels... Free Essays on Pollution AIR POLLUTION including WHO's 1999 Guidelines for Air Pollution Control Exposure to air pollution is as old as the use of fire by human beings Air pollution, both indoors and outdoors, is a major environmental health problem affecting developed and developing counties alike. It comes from sources of dust, gases and smoke, and is generated mainly by human activities but also naturally. When inhaled, air pollutants affect the lung and respiratory tract but can also be taken up and transported by the blood stream throughout the body. Through deposition in the environment, air pollutants can also contaminate food and water. Health impact Every year millions of people die or suffer serious health effects from air pollution: mainly respiratory diseases, asthma, chronic obstructive pulmonary disease, cardiovascular disease and cancer of the lung. An estimated 3 million people die each year because of air pollution (see Figures for breakdown); this figure represents about 5% of the total 55 million deaths that occur annually in the world. It is possible, because of uncertainty in the estimates, that the actual death toll is anywhere between 1.4 and 6 million annually. Many studies consistently show the direct link between mortality rates and daily ambient concentrations of suspended particulate matter that have diameters below 10 m m. Life expectancy can be significantly reduced in communities with high levels of particulate matter. Indoor air exposure to suspended particulate matter increases the risk of acute respiratory infections, one of the leading causes of infant and child mortality in developing countries. In Asia, such exposure accounts for between half and one million excess deaths every year. In sub-Saharan Africa the estimate is 300,000-500,000 excess deaths. Around 30-40% of cases of asthma and 20-30% of all respiratory diseases may be linked to air pollution in some populations. Studies in So Paulo, Brazil, have shown that a 75 ... Free Essays on Pollution Companies should be held liable for their own pollution What is pollution? Pollution is "to make impure and to contaminate with man made waste." as defined by Webster dictionary. Pollution is the introduction of harmful substances or products into the environment. It is a major problem in North America and as well as the world. Pollution not only damages the environment, but also damages our vital life sustaining needs such as the water we drink. Pollution problems have arisen in all industrialized areas as well as in various inland and coastal waters. Everyone at one time or another has probably heard the phrase "every dollar counts". In fact, this is very true to big business corporations and companies because they make every dollar count even if it pollutes the water which, organisms depend on. Pollution is an obvious problem in our world today. Therefore, it is extremely important that we take action by making companies pay for their own mess, because soon there will be serious consequences that we may face in the future which, migh t lead to our extinction on earth. The greatest source of pollution lies in the companies that produce toxic wastes such as power-plants. Although not common, companies have been known to dump their waste products into streams, lakes, and rivers. This may seem like a relatively small occurrence, however it arises an immense problem that threatens the life of all living things. Mutations, destroyed ecosystems, and human death have all occurred as a direct result of illegal dumping. When a company dumps their waste in our lakes, it contaminates our drinking water and soil. The consequence of this is that it kills all the vegetation and prevents it from every growing back for a very long time. Due to the lack of vegetation and clean water it also causes entire communities of humans including animals to move on to new places and not to return for at least a century. A century is may seem too long fo...

How to Send ACT Scores to Colleges

How to Send ACT Scores to Colleges SAT / ACT Prep Online Guides and Tips ACT scores are in, and now it’s time to move onto the next step - college applications! You may be wondering how to send your scores and whether you’re making the right choices about which ones you'll allow colleges to see. In this article, I’ll go through how to decide which scores to send and the way the process works overall. Should I Send My ACT Scores? ACT has a built-in Score Choice policy that allows you to send only certain scores to colleges based on how well you do on each test date.If you’re very unhappy with one of your ACT scores, you don’t necessarily have to show it to schools.There are some schools that require you to send all of your scores, but most allow you to pick and choose which test dates you want to send. In order to decide which scores to send or whether you need to take the test again, you should take a look at the score range for your schools of choice.Read this article to learn more about finding your target ACT score.As a general rule, you should aim for a score that represents the 75th percentile of scores for admitted students for your school of choice (meaning your score is higher than 75% of the scores of admitted students).If you’re still not sure whether you should take the ACT again, read our guide to help you decide! You should also consider superscoring as a factor.Colleges that superscore will take your highest scores from each section of the ACT across multiple tests and average them to create your highest possible composite score.Read this article for more information about how superscoring might affect your strategy on the ACT. How to Send ACT Scores to Colleges You can send your ACT scores to colleges several different ways, but the easiest way is to order score reports throughyour ACT web account.Click on the link that says â€Å"Send Your Scores† in your account homepage.You will get something that looks like this, with more dates listed if you took the ACT more than once: Once you select the date you want to send on your report (remember, every test date requires a separate report even if you’re sending more than one to the same school), you will get to a screen that asks you to fill in the code for the school where you want to send it.You can also search for schools to find the appropriate code: You can select up to 8 test date and school combinations per score report order. This is what it will look like when you select a school: You have the option to select either standard or priority reports (more on this in a minute!).After you select the schools and test dates you want, you just have to enter in your credit card info and hit submit, and your score reports will be on their way! Other methods of sending score reports include: Downloading the score report request form and mailing it in Calling the ACT (this costs $15 extra just for the call and is ONLY for priority reports - again, I'll talk more about those in a minute) Sending a letter of request to the ACT (instructions can be found at this link) To find the correct ACT college code for these other score reporting methods, use this link. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Types of ACT Score Reports There are three different types of ACT score reports. I'll describe each type and why you might or might not decide to order it. Type 1: Free Reports Whenever you register for the ACT, you have the option to send four free score reports.This is an enticing offer, but it can hurt you if your scores don’t end up being up to par, and you might not even know where you’re applying yet. Overall, I’d say it’s better to forgo the free reports and wait until you get your scores back.Unfortunately there is no fee waiver available for score reports, but as I said, most schools will allow you to use Score Choice and just send your best score to avoid the extra fees. Type 2: Regular Reports Regular reports (reports sent after the free score report period) cost $12 per test date per school.This is another reason why it’s to your advantage to use score choice - it's in your best interest to send the minimum number of score reports to reduce your financial burden. After the ACT gets your regular score report request, it will take about one week for them to process it and send it to your school of choice.Reports are delivered depending on the schedule of the school, but it’s almost always within two weeks or so of your request. Type 3: Priority or Rush Reports Priority reports for the ACT cost $16.50 per test date per school.These are processed two days after the ACT receives your request, as opposed to a week after the request for regular score reports.Priority reports should reach your school within 3-4 business days of your request.These reports can only be sent within the US. Be careful with rush reporting, because some schools that only receive scores electronically may not review these types of reports any faster than regular reports.Read more about when to order rush reporting here. Your priority score report is strapped to the back of a cheetah by the ACT - the cheetah's brain has a GPS implant. Some admissions officers might get bitten, but it WILL be there in time. Summary The process of sending your ACT score reports shouldn’t be too challenging if you know what to expect.Remember that most schools allow score choice, and many of them offer superscoring as well. You should check with your colleges of choice about their policies.You should also be sure you’re ordering reports with enough time to spare so they make it in with your application. Priority reports should be a last ditch option. As long as you'reaware of deadlines and know your options, sending ACT scores to colleges is a cinch! What's Next? Want to get a more in-depth look at your ACT scores and use them to study for the next test? Learn more about ordering Test Information Release. Also check out this article for more information onhow to get and interpret your ACT score results. Not sure whether you should take the ACT with or without Writing? Find out which collegesask for the Writing section. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically. Have friends who also need help with test prep? Share this article! Tweet Samantha Lindsay About the Author Samantha is a blog content writer for PrepScholar. Her goal is to help students adopt a less stressful view of standardized testing and other academic challenges through her articles. Samantha is also passionate about art and graduated with honors from Dartmouth College as a Studio Art major in 2014. 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Gramification Literature review Example | Topics and Well Written Essays - 1500 words

Gramification - Literature review Example This often leads the customers to act in such a way that under their motivation of earning benefits, they actually work in favour of the firms’ objectives. Different companies use different ways to gamify their non gaming applications. Organizations develop their own customer response measurement criteria on the basis of the gaming mechanics. These criteria help in assessing the level of customer engagement and evaluating the success rate of the gaming program. Table of Contents Gamification 4 Uses of gamification 5 Examples of gamification 6 Response of target group 7 Reference List 9 Appendix 11 Literature review Gamification Gamification is a concept that is sued for a variety of purposes in businesses. According to most scholars, there is no standard definition that would be appropriate for defining this term. However, it has been generally agreed that gamification â€Å"refers to the design process of taking things that are not games and trying to make them feel more lik e games† (Molesworth and Knott, 2013). In terms of marketing, gamification might be reflected as an art or as the science of converting the everyday interaction of the customers into games in such a way that the new design would be beneficial for the business. Gamification effectively integrates the mechanics and dynamics of games into various non-gaming applications such as, community building deeds, employee training programs, websites building and maintenance as well as marketing procedures or customer service (Happiest minds, 2012). Characteristically, as the name suggests, gamification is the process of applying gaming pattern of thinking to applications that are not games, so as to make these applications more fun oriented and for engaging higher number of customers towards the company providing the service. Industry experts claim that in the modern day business atmosphere, gamification has become an important trend which possesses huge potential for the future (Otnes an d Tuncay-Zayer, 2012). In the era of technological advancement, gamification has been considered as one of the most important emergence that can be applied to most growing firms in various industries. The process involves the creation of fun applications that would engage customers in the form of players. The experiences and views of customers would be used by decision makers in businesses for the improving their business performance. Gamification aims at incentivising consumer engagement with the enterprises and invoking loyalty towards organisations (Martinez, 2012). This is done in the form of launching games, customer interactions as well as membership benefits. It has been argued by various researchers that the prime objective of gamification is to maximise the concerned company’s share in the total expenditure made by consumers. It is aimed at ensuring that consumers express a specific bias towards some particular organization while making purchasing decision of some pr oduct or service. Uses of gamification Gamification provides various benefits to the firms. These benefits are enjoyed by firms according to the extent to which the gamification practices are implemented. One of the most important benefits earned by firms is higher profits. Besides, this process is capable of increasing efficiency of the firm while reducing costs incurred in the

Jet Blue Airways, A new beginning Case Study Example | Topics and Well Written Essays - 1500 words

Jet Blue Airways, A new beginning - Case Study Example This analysis evaluates the effectiveness of the strategic change management and the core areas impacted by this strategy. and implementing change at various levels and involving employees at various levels along with strong leadership support. This process was successfully implemented at JetBlue Airways, which was experiencing huge losses due to various external factors like fluctuation in prices, bad weather conditions, etc. A deeper study and observation revealed that performance of the company could be improved by altering their business strategies, operations processes and employee engagement practices. This paper evaluates the strategic change process adopted by JetBlue Airways in modifying their irregular operations (IROP) management to create better management and processes that resulted in formation and implementation of the IROP Integrity. cost service to people and to connect more places within the US. Their business strategies worked well and yielded enormous profits and growth for the company during first few years. The secret to this success was attributed to their operational capabilities, employee management and outstanding customer service1. However, some of their business strategies entailed serious glitches that eventually caused huge revenue losses for JetBlue during bad weather conditions because their operations were not designed appropriately to handle flight cancellations and other related activities. Revenue losses during bad weather conditions were due to inappropriate management, inappropriate information and communication, payback to customers for losses, logistics issues, additional costs incurred for crew members’ duty modifications in addition to losses because of flights cancellation. Until the worst ice storm in February 2007, JetBlue’s focus was solely on growth and expansion2.

Harley Davidson :: essays research papers

The purpose of this industry analysis is to develop understanding for Harley Davidson Inc. and the employee owned manufacturer of heavyweight motorcycles. We will focus on some of the distributing of products to domestic and international markets targeting men and women of all ages. The motorcycle industry is made up of five major manufacturers: four Japanese (Honda, Yamaha, Kawasaki, Suzuki), one American (Harley Davidson) and some European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis. Industry sales of motorcycles were shrinking in the early l990s because of the recession. Three types of products/services are being offered motorcycles, accessories, and financing services. Motorcycles: This is a loose term for some, however we are going to look at that would include motorcycles. Mopeds or scooters (with engines under 125ccwhich are used as an alternative to walking), accounting for about 17% of total motorcycle sales; lightweight motorcycles road bikes, dirt bikes, dual purpose bikes (with engines ranging from 125cc to 499cc), accounting for 51% of sales; sport motorcycles street bikes, and super bikes (with engines ranging from 450 to 749cc) accounting for 13% of sales; heavyweight motorcycles cruisers, touring bikes (ranging from 750cc to 1500cc) accounting for 19% of sales. Accessories: all leading manufacturers produce Aftermarket accessories, such as saddlebags, windshields, custom seats, helmets, and clothing items. Accessories can bring in a large amount of profit but they can also strengthen customer relations and customer loyalty. In order to succeed companies need to do a market analysis of what sales and what the customer base requests. Sales of accessories and parts make up 36% of total retail sales and are a viable area for producers to explore because people want something to differentiate their bikes. In the past, motorcycles were viewed as a cheap means of transportation. By 1992, they came to be viewed as a recreational, or a luxury item. This new perception of motorcycles led to the introduction of more expensive models with higher prices. This led to the introduction of consumer financing, one of the fastest growing service areas in the motorcycle industry. Financing Services: As motorcycle prices increase to above the cost some can afford out of pocket. Many customers are finding a need for financing within the dealership of the motorcycle company. Financing terms and payment arrangements are necessary to succeed and be competitive. The customers of motorcycles can be divided into two categories men and women.

Fast food restaurant Essay

Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald, KFC, Burger King, Triple O’s, Cafe de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly, trend of fast food culture in Hong Kong would be given in order to get further understanding of fast food. Secondly, negative impacts of fast food would be discussed. Thirdly, despite the fact that Hong Kong people are more aware of their health, fast food restaurants have emerged. Lastly, comparison between fast food shops and fast-service shops would be mentioned to find out how these two types of shops affect customers’ choice of catering. Mr. Victor Chan, the Managing Director of the Triple O’s, Hong Kong franchise, was interviewed to find out the answer. Current situation [pic]Fig. 1 Top 10 Global Markets for weekly Fast Food. According to the survey from ACNielsen (Refer to figure1), Hong Kong has the highest percentage of eating fast food in the world, with 61 per cent of people eating fast food at least once a week. The survey was conducted in October 2004 over the internet in 28 countries and regions across the Asia-Pacific, Europe and the US. It showed that more and more people are obsessed with fast food. Nine per cent of Hong Kong people visited fast-food restaurants at least once a day; 86 per cent of people visited at least twice a month. In the first nine months of this 2004, Hong Kong people visited fast-food restaurants on average seven times a month and spent $ 160. The survey revealed fast food has become a part of Hong Kong people’s lives. Hong Kong people are in fast pace of life. People have less time to eat and are busy to work. It makes fast food become more and more popular because it is convenient and comfortable. It replaces the position of traditional restaurants and these fast food shops have dominated our society gradually. Negative impacts of traditional fast food There are thousands of fast food shops in Hong Kong. They have totally changed eating habit and daily life of Hong Kong people. Albeit fast food is delicious and tasty, it brings several health problems. Fast food contains lots of fats and high calories. For example, McDonald’s provides a Big Mac, large fries and a large Coca-Cola drink which have 1430 calories. In fact, 2000 calories is the maximum amount a person needs in each day. Big Macs in Hong Kong contains more fat and cholesterol than those in the world. According to nutritional information on the company’s website, each Hong Kong burger weighed 560 calories but 80 calories is more than Australia, 67 calories more than Britain and 60 calories more than the Middle East. Obviously, fast food leads to obesity and diabetes, and increases the risk of heart disease and high blood pressure. Apparently, fast food contains high calories and lack in nutrition. Fast food is not proper meal that people can eat every day. Besides this, facing the influence of mass media and the trend in Hong Kong, slim body figures are encouraged. Therefore, Hong Kong people realize the importance of health. They are willing to eat healthy food with low calories and fats. In order to meet the demand of healthy and higher nutritional food from Hong Kong people, fast food shops start to provide healthy food to customers. For example, McDonald’s try to give more choice to customers by providing healthier food, likes fresh salad and low fat yogurt. Fast food culture in Hong Kong has changed. Emergence of Fast-service food shops in Hong Kong Interview with Triple O’s – White Spot Because of the rise in living standard and change in eating habits of Hong Kong customers, traditional fast food shops, such as McDonald’s and KFC, can no longer meet the demands of customers. The emergence of a brand new type of catering choice – fast-service food shops, introduces a new dining experience to Hong Kong customers, thus, bringing a positive and striking impact to the catering industry. One of the most successful fast-service food shops in Hong Kong is Triple O’s – White Spot, which was founded in Vancouver, British Columbia in 1928, best known for its hamburgers In 2003, Triple O’s expanded its business to Hong Kong, setting up the first shop in the Great food hall in the basement of Pacific Place, Admiralty. Until 2010, there are already 5 Triple O’s established throughout Hong Kong, in which the franchises each record more than twice as many sales as the average location in BC. In order to know more about fast-service food shops, an interview has been conducted with the managing director of the Triple O’s, Hong Kong franchise, Mr. Victor Chan. [pic] [pic] Triple O’s – White Spot aims to provide high quality, home-made and healthy fast food and family-friendly services to create a new kind of dining experience to customers. According to Mr. Chan, Triple O’s’ in Hong Kong have to follow strictly the menu and ingredients set by the Canadian headquarters to ensure its high food quality. For instance, unlike traditional fast food shops that only focus in lowering their production cost, Triple O’s’ milkshakes are made of fresh milk and premium ice-cream. Burger beef is from Australia, delivered fresh to Triple O’s in Hong Kong, not frozen. Mr. Chan added that Triple O’s’ menu will not change in order to suit the appetite of Hong Kong customers, therefore resulting in a limited choices of food in their menu compared to other fast food shops. In order to provide freshly made burgers, it usually takes up to 5 to complete a whole meal set. That is why customer-friendly service is provided in Triple O’s. Instead of ‘self-help’ service in traditional fast food shops, waiters will deliver meals to customers in person, offering customers efficient dining services. Besides that, because of the insistence of high quality ingredients, price of food is again higher than that of fast food shops. Yet, it does not affect customer’s choice of catering since they are now enjoying a higher living standard, willing to spend more for the return of good food and nice service. Triple O’s’ success is also a result of change in eating habits and perceptions of Hong Kong customers. The idea of ‘thin is in’ is widely spread by the mass media, people are getting more conscious about their physique and health, leading to the rise of a new kind of eating habit – healthy eating. Believing that traditional fast food shops’ only provision of deep-fried food, customers tend to look for healthy, yet, delicious fast food for substitution. Triple O’s hit the exact demand of customers. ‘Food in Triple O’s is generally low in fat and that no preservatives and artificial flavours are added in. Vegetarian burgers and lots of vegetables are included in every meal set in order for customers to achieve a balance diet,’ said Mr. Chan, ‘healthy cooking methods are also used, such as roasting and grilling of burger beef and chicken stripes with refined olive oil rather than deep-frying. Fries with potato skins are again intended to provide dietary fibre for better digestion of customers. † Customers are free to choose according to their personal preference, having a custom-made burger in any way they want, like whether to add in any dressing in their burgers. Another special feature of Triple O’s is that there is no advertisement about it at all. â€Å"We rather spend our money in purchasing high quality ingredients than wasting them on advertising. We believe that with our food and service, reputation can be build up in no time. Once again, we prove ourselves right! † said Mr. Chan. Marketing is clearly not the major concern of Triple O’s. â€Å"From the fast food shops’ point of view, we (fast-service food shops) have become a huge competitor to the traditional fast-service shops. Like McDonald’s, they are, in fact, following our way in preparing food and provision of service. However, since there is vast difference between us and traditional fast food shops, we don’t treat them as a direct competitor. Our aim is not only to provide fast food to customers, but a new dining experience, which makes us unique in the catering industry. † Mr. Chan concluded by the end of the interview. Comparison between Fast food shops and Fast-service food shops Fast food shops have always been one of the dominating choices of catering. Yet, in recent years, there are a definite increasing number of fast-service food shops in Hong Kong, which result in an intense competition between the two. In the following table, we use the example of McDonald’s (fast food shops) and Triple O’s (fast-service food shops) to show the major differences between fast food shops and fast-service food shops, which affect customers’ choice of catering. [pic] [pic] |Differences |Fast food shops (McDonald’s) |Fast-service food shops (Triple O’s) | |Quality of food |Low |High | |Ingredients used |Use of low quality ingredients to cut off production cost| Strictly follow the Canadian headquarters’ use of high | | |e. g. |quality ingredients e. g. | ||milkshakes – milk, water, and milk |milkshakes – fresh milk and premium | | |powder |ice-cream | | |burger meat – organ meat mixed with |Burger meat – Australian imported, | | |bread crumbs and onion |pure beef | |Method of cooking |Deep-frying |Grilling and Roasting | |Health consciousness |Less |More | | |- lack of vegetables and fruits in the menu |- inclusion of vegetarian food choices | | |- unhealthy cooking method used |- healthier cooking methods used | | Flexibility of ordered food |Standardized food |Immediate, Custom-made e.g. | | |- Burgers are pre-made for purchase, which follow a |- Customers may add in more vegetables in their burgers or | | |uniform standard. |choose not to add any dressings at all. | |Food choices |Wide variety |Limited as it must follow the menu of their headquarters in | | |- Burgers, fries, ice-cream, different types of |Canada | | |fried-food, soft drinks, pies†¦ |- burgers, fries, onion rings, chicken stripes, milkshakes | |Characteristics |Fast, convenient | High quality of food, | | | |brand new type of dining experience | |No.of shops in HK |More |Less | |Cost |Low |High due to the high quality of ingredients used | |Services |Less |More | | |- provides only ordering services in the cashier |- provides not only ordering and packing up services, but | | | |also delivery of meals to customers like restaurants | |Advertisements |More |None | | |- wide coverage via the mass media (e. g. TV ads, the |- building up reputation by customers’ word of mouth | | |Internet, newspaper) |- money used in quality ingredients rather than in | | | |advertisements | From the above comparison, we can see that fast-service food shops introduces a brand new kind of catering experience to Hong Kong by providing high quality of food and efficient, customer-friendly services. As customers are being more health conscious, fast-service food shops seem to have hit the market, drawing enormous attention from customers of other types of catering choices, especially those of fast-food shops. Customers also enjoyed the idea of ‘immediate and custom-made’. Customers are able to order in according with their preferences. Burgers are freshly made with A-grade ingredients immediately upon order, which freshness of food can be completely guaranteed. Together with the efficient and friendly service provided, fast-service food shops seem to fulfill and satisfy the demands of picky customers. The success of a few fast-service shops in Hong Kong is inevitably bringing in a competitor to traditional fast-food shops. Conclusion In the past two decades, Hong Kong has inevitably been an international city under the great influence of fast food culture. As the only demand for food is efficiency, the mere provision of fast and convenient food could already satisfy the demands of most customers. Yet, with the improvement in economic level, living standard and change in eating habits of customers, fast food shop could no longer provide them with what they want. Customers are more willing to enjoy quality and healthy food and nice service when dining, thereby, leading to the introduction of fast-service food shops to Hong Kong. Fast-service food shops bring in huge impacts and brand new ideas to the fast food world. Not only efficiency, quality of food, provision of service and health consciousness should be brought into considerations in order to fulfill the demands of customers. The emergence of fast-service food shops provides a new choice of catering for customers, which leads to intense competition between fast food shops and them. Competition between the two definitely brings positive impacts to the catering industry. Traditional fast food shops seem to realize their shortcomings and need of change, now even McDonald’s follow the way of fast-service food shops by providing immediate-made burgers instead of pre-made ones. Because of the vast difference between fast food shops and fast-service food shops, it is difficult to determine at this stage that which one of them can dominate the fast food industry. The only thing for sure is that customers are, always and forever, the winner in this match, having to enjoy the great food! Reference OWikipedia OOfficial homepage of Triple O’s Hong Kong OSouth China Morning Post OHong Kong Yahoo OACNielsen OHKUSPACE [pic] [pic] [pic] Vocabulary Sheet – Fast Food Culture |Word (parts of speech) |Meaning | |Dietician (n) |a person who is an expert in nutrition or dietetics | |Fast-food addict (n) |a person who is addicted to fast-food | |Americanization (n) |assimilate to the customs and institutions of the U. S. | |Delicacies (n) |something delightful or pleasing, esp. a choice food considered | | |with regard to its rarity, costliness | |Sedentary (adj) |characterized by or requiring a sitting posture | |Coronary (adj) |of or pertaining to the human heart, with respect to health | |Superficial (adj) |shallow; not profound or thorough | |Standardize (v) |to bring to or make of an established standard size, weight, | | |quality, strength | |Unpalatable (adj) |not palatable; unpleasant to the taste | |Franchise (n) |the right or license granted by a company to an individual or group| | |to market its products or services in a specific territory | |Variant (adj) |tending to change or alter; exhibiting variety or diversity | | Proliferate (v) |to increase in number or spread rapidly and often excessively | |prominent (adj) |standing out so as to be seen easily; conspicuous; particularly | | |noticeable | |Prevalent (n) |widespread; of wide extent or occurrence; in general use or | | |acceptance | |Ubiquity (n) |the state or capacity of being everywhere, esp. at the same time | |Detrimental (adj) |causing detriment; damaging; harmful | |Umpteen (adj) |innumerable; many | |Flavor-enhancing (adj) |enhancing the flavor of food | |Paramount (adj) |chief in importance or impact; supreme; preeminent | |Consumer-friendliness (n) |products of non-harmful elements to consumers |

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